Dahlia logo

Dahlia – a modern Belgrade-based company with rich history

Production video

A story told by the people who make it happen

100 Years of industry experience

50 000+ Active formulas produced

900+ Million products manufactured and marketed

25 Years of Company experience among 10% employees

Dahlia Brands

Collaborating with Siberian Wellness enables to expand its presence in the Balkans, Europe, Turkey, Azerbaijan, and other countries worldwide, setting new quality standards for legendary products, expanding the assortment, and offering Clients a wide range of innovative solutions under various brands.

  • Dahlia

    The Universal Cream by Dahlia achieves over 150,000 yearly sales, essential part of family skincare, combining emotions and high quality in modern design. Dahlia products for all generations.

  • Becollino

    Gentle collection dedicated to baby hygiene, nurturing care, and protective skin solutions featuring supreme quality ingredients crafted with cutting-edge formulas and meticulously chosen materials.

  • Planet Mom

    Product line carefully developed to provide soft care and protection for your baby. Includes five dermatologist-tested products enriched with cotton seed oil, ensuring comprehensive care.

  • Brion

    Men's shaving product collection established in 1952! Recognized as an iconic Yugoslav brand cherished across generations and time. Minimalist design combined with proven quality delivers simplicity and reliability.

  • Botanika

    Products for comprehensive care of hands, face, hair, and body, including intimate areas. Enriched with natural ingredients such as chamomile, calendula, raspberry. Suitable for the whole family.

  • Teen Skin

    Specialized teenage product line addressing oily, dry, and combination skin types. Multifunctional formulas that also effectively remove makeup.

  • da!

    The most effective active ingredients and advanced technologies to meet specific skin needs – from deep hydration and regeneration to wrinkle reduction.

Dahlia gains increasing recognition thanks to well-known clients who entrust us to produce under their own brand names – Lilly, Aksa, Delhaize, Air Serbia, Baby Boo.

ISO 45001 ISO 14001 ISO 9001

Compliance with international standards

Reputation remains our greatest asset, driving unwavering commitment to quality and safety excellence at every moment. Compliance with the strictest international standards is regularly confirmed by certification.

History of the Company

One of the Balkans' most oldest production units now operates as a state-of-the-art cosmetics manufacturing complex with the team of true professionals in their field. Own laboratories allow developing cosmetic products, conducting additional research, and confirming compliance with international standards.

  • 1924 Belgrade factory launched, building upon the experience and competencies inherited from Union, English company. Equipped with own research laboratories, where experts pioneered cosmetic innovations. And the Union drugstore was located in the very center of Belgrade and offered customers exclusive creations and products from leading global cosmetic and perfume brands. The Union maintained a license from Elizabeth Arden, the British company, with products locally packaged and distributed in Belgrade.

  • 1950's Operating as "City Laboratory" within Balkan chemical industry, the company swiftly regained autonomous status adopting the prestigious Dahlia name.

  • 1996 Production plant relocated from Belgrade's Daushanovac district to Zemun, maintaining operations there to this day.

  • Today One of the Balkans' most oldest production facilities now operates as a state-of-the-art cosmetics manufacturing complex with the team of true professionals in their field.

Responsibility at Core

Over many years, Dahlia became a family home for many. Together we share responsibility for the effectiveness of our solutions, empower team expansion revealing full potential, and honor the nature by implementing corporate eco-projects.

Dragana Orlandic

At Dahlia, we build long-term partnerships based on trust, consistent quality, and transparency. By combining a strong manufacturing heritage with modern standards and innovation, we support our partners with flexible, reliable solutions at every stage of growth. We invest in people, processes, and technology to deliver high quality products and enable our partners to grow with confidence.

Dragana Orlandic

СЕО Dahlia

R&D team

  • Ivana Krstic

    Ivana Krstic

    R&D Director

Sustainable Development

While crafting care products for human wellbeing, we don't forget to treat the delicate environment with due care. The safety and environmental friendliness of the company are confirmed by international standards. In 2024, the plant confirmed compliance with GMP standard requirements, and certificates Ecolabel were also obtained for Green Dish Soap and GREENPIN Multi Purpose Cleanser products.

Environmental responsibility reflects our brand, team members, as well as Dahlia community dedication. The 100 Ha forest-climate project drives ongoing tree planting campaigns. Together, our team has enriched Serbia with 14 ha of new forest featuring over 8,000 trees.

Spring 2021

In total, 1,500 trees were planted in the Shumadia area on a square of 2 hectares: 300 birches, 200 cedras, 300 seedlings of Siberian hibiscus, 600 seedlings of Siberian turf and 100 ash trees

Autumn 2021

In Serbia's Vojvodina autonomous region, 3,000 Siberian cedar and birch seedlings were planted across 5 hectares

2022

3,000 rowan trees were planted across an area of 5 hectares in the town of Dolovo

2024

100 volunteers planted 600 trees

Contract production

The Dahlia team stands ready to bring your ideas to life and with superior services, offering a full range of them: From production concept development to packaging and distribution. Partner with us to expand your product range in the categories:

Facial care cosmetics Body care cosmetics Hair cosmetics Skincare cosmetics Kid-friendly cosmetics Hygiene cosmetics Disinfectant products
Quality Perfect product Innovation Product range Format diversity

Deliver supreme quality your clients deserve

Our full dedication ensures exceptional results! We will do everything to provide cutting-edge formulations, diverse formats with wide range of ingredients and packaging.